Communication That Makes Your Mark
Author: Leah Swearingen
Courting Clients, From Marketing to PR
It's not unusual for busy professionals to confuse the roles of marketing, public relations, and advertising. The digital age has blurred the lines further. What used to be distinct disciplines, ...
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Communicating for Decision Simplicity
From blue jeans to smart phones to insurance, consumers are overwhelmed with options. No matter what we are in the market for, we embrace brands that make it easier for …
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