Communication That Makes Your Mark

Author: Leah Swearingen

Back When We Were Adults

I’ve just returned from being stood up.  It’s not as bad as it sounds.  But it’s the second time this week.  So I am taking notice. In both instances, I was …

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Keeping Clients Amid all the Creative Destruction

A recent column by Washington Post columnist George F. Will, entitled “The Glory of Chaos,” discusses creative destruction.  Examples of creative destruction are evident in the demise of many once-revered …

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Snail Mail, Email, Or Both?

The past few months I’ve been managing more than the average number of communications campaigns.  The question always comes up:  How should we communicate? By snail mail, or email? Can …

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Speak To Your Clients’ “Pain.”

One of the earliest lessons marketers learn is to focus on benefits, rather than features.  For example, Volvo focuses on safety, while Nordstrom focuses on service.   Apple lives, breathes, …

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Communications That Create Value

As 2011 winds down, it’s a good time to ask: Did our communications create value this year?  Did we engage meaningfully with clients, employees, and colleagues?  Are we stronger, clearer, …

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