Swearingen Communications Insights

You’re a smart, highly experienced, respected expert in your field. Which means, you’ve got a problem. You know too much. Your expertise is so vast, you struggle to distill your …

This is the time of year we start thinking about the new horizons ahead. The good news is, each of us holds the power to choose which horizon will guide …

Sometimes I think of Conestoga wagons and the brave pioneers who drove them when I encounter poorly written or conceived communications. What do I mean? Those intrepid travelers packed the …

“A good piece of content today is better than a fantastic piece three days from now.”  Greentarget   Early in my career, I read a study about perfectionists. The gist of …

Many professionals who kept marketing during the past 18 months despite the hurdles discovered a winning combination. In turn, they’ve emerged stronger than ever. What did they do? First, they …