Swearingen Communications Insights

Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.


What’s Your Digital Vision?

Digital is becoming more pervasive in every nook and cranny of our world. Yet many accomplished Baby Boomers are still, as the old song goes, “hoping, wishing, and praying” that …

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An October Ode To Engagement

In addition to crisp weather, baked apples, crimson foliage, and Halloween, October is  official poetry month.  October 6 is National Poetry Day.  Having loved poetry since childhood, I’m thrilled that …

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Sharp, Focused Messages Reach Your Reader

If you’re like most smart, highly educated professionals, you may not be aware that the front page of the Wall Street Journal is written at the ninth-grade level.  That’s right …

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Dueling Platforms? Facebook Faces Google+

With Google’s debut last week of its monster infant, Google+, I can’t help but think of Bette Davis’s famous movie line: “Hold on to your seats. It’s going to be …

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Digital Media: Liberty and Freedom of Speech Unleashed

Happy July, and happy birthday America! As we celebrate the brilliant minds that formed our nation, the outspoken Founding Father, Patrick Henry, comes to mind. Henry was the first among …

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