Communication That Makes Your Mark

Swearingen Communications Insights

Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.

You May Be Communicating — But Are You Connecting?

To its credit, the Public Relations Society of America (www.prsa.org) has a rigorous accreditation program for experienced PR practitioners who wish to earn the APR designation (Accredited in Public Relations).  …

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Relevancy: What Is Your Client Buying Today?

In Gone With the Wind, Scarlett O’Hara’s frequent refrain was, “I can’t think about that now.  I’ll go crazy if I do.  I’ll think about that later.” Georgia in the …

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5 Rules of Engagement for Today’s Marketer

This is the age of empowered consumers.  They can find you, critique you, and compare you with your competitors 24/7.  As a service provider, how are you adapting? Are you …

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Social Media: Second Coming, Or “Gag Me?”

Several of us in a PR/marketing/legal marketing group on LinkedIn have enjoyed a lively — and entertaining — discussion this week about Social Media. It’s gratifying to be among seasoned …

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5 Reasons Social Media is Good For Your Business

On the surface, it looks unfair. Just as many well-established professionals hit their stride, all the rules change.  It’s no surprise that they are either slow adopters or “no adopters” …

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