Swearingen Communications Insights
Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.
The #1 Question Your Prospects Want Answered
By Leah Swearingen, APR “Can I trust you?” This is the top question on any prospect’s mind. No one is going to hire you if they don’t trust you. …
Are You Piloting Your Business With this Same Steely Resolve?
By Leah Swearingen, APR Aviate. Navigate. Communicate. Her emergency training kicked in as commercial airline pilot and retired naval aviator, Captain Tammie Jo Shults, worked to save Southwest Airlines flight …
Are You “Spraying and Praying” When it Comes to Content Distribution?
By Leah Swearingen, APR It’s a fact: Every professional committed to maintaining a steady stream of business needs to stay present and connected. Producing valuable content is a best practice …
Are You Willing to Accept These 3 Gifts?
By Leah Swearingen, APR Not all gifts sparkle like gold, or perfume the air like frankincense. Some seem silly, others are downright unwelcome. This year I identified three “gifts” from …
Are You Communicating Like a Thoroughbred, Old Nag, or Ass?
A successful communications program is like a prize thoroughbred: It takes you where you want to go. It sets goals. It’s sleek and disciplined. It undergoes rigorous checks and evaluation. …
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