Swearingen Communications Insights
Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.
“Social Business” Means Rethinking the Nature of Client Relationships
In her new book, “The Social Business Imperative — Adapting Your Business Model to the Always-Connected Customer,” Silicon Valley entrepreneur Clara Shih discusses how customer engagement strategies must be entirely …
Is Your Marketing Serving Today’s Multi-Channel Consumer?
Consumer behavior has changed more in the past 10 years than in the prior 200. Has your marketing evolved? Does it meet the expectations and demands of today’s multi-channel customer? …
When Being Emotional and Unexpected Are Good Things
From driving higher open rates on emails, to earning more repeat business, surprise and raw emotion can go a long way. According to authors Tania Luna and Lee-Ann Renniger in …
From the American Revolution to Presidential Races, PR Abides
The presidential primaries are unfolding. What better time to explore a bit of the history of Public Relations in America, dating back to the Colonial period? Did you know that …
Why Word Count Matters
Readers appreciate clearly stated concepts, explanations, and opinions. It’s not because they are dumb. It’s because they’re busy. And constantly sifting through reams of information, separating the wheat from the …
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