Brand Awareness and PR

One of the earliest lessons marketers learn is to focus on benefits, rather than features.  For example, Volvo focuses on safety, while Nordstrom focuses on service.   Apple lives, breathes, …

Digital is becoming more pervasive in every nook and cranny of our world. Yet many accomplished Baby Boomers are still, as the old song goes, “hoping, wishing, and praying” that …

If you’re like most smart, highly educated professionals, you may not be aware that the front page of the Wall Street Journal is written at the ninth-grade level.  That’s right …

Happy July, and happy birthday America! As we celebrate the brilliant minds that formed our nation, the outspoken Founding Father, Patrick Henry, comes to mind. Henry was the first among …