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Would You Rather Be Clever, or Understood?
Who doesn’t want to be viewed as witty, smart and memorable? But if you’re trying to communicate value in terms that clients and prospects can quickly grasp, resist the bon …
Is Your Marketing Due for Some Spring Cleaning?
Spring is here. Does your marketing still pack plenty of “spring” and impact? Could your company messaging use a good polish? Has it been months or more since you brushed …
Your #1 Most Powerful Tool for a Prosperous New Year
It’s not newfangled. It may not be the latest rage. But email is still crushing it after more than 20 years. If you want to grow your business in 2017, …
3 Gifts Your Clients Will Always Cherish
Want your clients to appreciate you long after those holiday fruit baskets or bottles of champagne have disappeared? Provide them with these gifts throughout 2017: The Gift of Relevance. Clients …
The #1 Critical Ingredient in All Successful Marketing
“Can I trust you?” This is the central question on any prospect’s mind. No one is going to hire you if they don’t trust you. Even previously satisfied clients and …
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