Communication That Makes Your Mark
Marketing Communications
Communicating for Decision Simplicity
From blue jeans to smart phones to insurance, consumers are overwhelmed with options. No matter what we are in the market for, we embrace brands that make it easier for …
Snail Mail, Email, Or Both?
The past few months I’ve been managing more than the average number of communications campaigns. The question always comes up: How should we communicate? By snail mail, or email? Can …
Speak To Your Clients’ “Pain.”
One of the earliest lessons marketers learn is to focus on benefits, rather than features. For example, Volvo focuses on safety, while Nordstrom focuses on service. Apple lives, breathes, …
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