For three decades, Poway OnStage has been a prized, boutique performing arts center in North Inland San Diego County. Each year Poway OnStage curates a series of one-night-only performances showcasing prominent artists spanning music, dance, and theatrical entertainment. Starting in 2014, Swearingen Communications played a pivotal role in marketing both the annual season performances as well as the center’s year-round activities. This encompassed writing the season’s press releases and playbill content, creating and directing digital campaigns for each show, measuring and monitoring engagement and sales, and helping allocate resources. Swearingen Communications has welcomed this dynamic partnership and the satisfaction of successfully helping to promote the outstanding work of a community non-profit arts organization.